Jun 9, 2022
Ten Ways Brand Influencers Can Help Your Business
“The essence of influence is pull. It is an attraction. Great influencers attract people, to themselves, and to their ideas.” -Bob Burg.
Bill Gates has been quoted to say ‘The internet is becoming the town square for the global village of tomorrow.”
That said, it is inevitable to see a myriad of innumerable content specifically created to promote a specific brand product or service. All of these form part of a marketing campaign.
Whether your objective is to increase conversions or just get the word out about a new product out there, posting online content is a way to raise awareness. However, as the internet is saturated with similar posts, it may be difficult to get your posts noticed. Needless to say, there are countless instances wherein businesses find it challenging to get their brands noticed. Moreover, it may be difficult for them to get the kind of audience engagement they need. All that considered, businesses may need the assistance of a brand influencer.
Unfortunately, the world remains divided in opinion when it comes to influencer marketing. Plenty of businesses swear by them, while there is also a considerable number of those that are already tired of them. If you are on the fence regarding this relatively new marketing trend, you should know that it is a highly effective way to get your brand or organization’s name out. Influencers, as the name itself alludes to, have considerable influence over their audiences. Needless to say, these individuals have dedicated fan bases with specific interests. This means you get to leverage the trust they have established with their audience and focus on reaching a small group of people. These same groups of individuals will then regularly communicate with a wide target audience which redounds to your business’s brand awareness.
To many businesses, influencers create the opportunity for them to generate trust with potential customers. Your chosen influencers will then speak as an outside voice about what your company can offer or accomplish in a language that a particular group understands and makes sense to them. This marketing trend may be relatively new, but it has shown no signs of slowing down. In fact, it is continuously getting bigger and more popular by the day. So, if you want your business to grow, you need to adapt to this marketing trend and technique. Below are just some of the ways businesses can stand to benefit from brand influencers.
1.) Gain credibility and perspective
Working with brand influencers is an excellent way to introduce new audiences to your business. It is a way to provide context and immediate credibility. With the help of a brand influencer, businesses can quickly unlock a new market or target a new demographic.
Influencers are well-versed with how trends work and can help brands navigate authentic branding opportunities. Also, by aligning complementary skill sets, you bring additional value to the influencer, the business, and your customer.
2.) Improve brand awareness
Brand influencers expand your reach and positioning in the market. Keep in mind that a considerable majority of your target audience is already on social media. That said, why not wield its power by partnering with a brand influencer? In this way, audiences logged in to social media can learn more about your brand, story, and the products or services that you offer. There is little to no doubt that influencers contribute to growing your brand awareness as it is one of the most significant and prominent benefits of social media marketing.
Additionally, if you work with an influencer who is able to move the needle is an incredibly telling way of saying that your brand is a leader in your industry.
3.) People trust their peers
Your audiences tend to trust their peers so much more than they do you. After all, people have developed this belief that brands and companies are on an unending agenda of selling them something. As a result, consumers consistently doubt companies. To put it plainly, when a company says something, it is always taken as marketing. However, when a peer says it, they take it as gospel and believe it. When businesses and companies leverage social proof through client successes, testimonials, and positive reviews, they gain leverage that no advertising funding can reproduce. That said, it is imperative to make it easier for customers to share their successful experiences with your brand.
4.) Help build your brand, build trust, and show authority
The idea behind influencer marketing is pretty straightforward and relatively simple in nature. Undoubtedly, when a celebrity, social media personality, or industry expert shares content on social media, it then creates a sense of instant credibility for the brand they are promoting.
In essence, if an organization can get an individual with industry authority to notice and recognize its brand, it cultivates the perception that the brand is trustworthy and an industry leader. This is all based on the sentiment and endorsement of the brand influencer. As a business, you should know that developing trust and building authority is paramount in today’s business landscape.
5.) People get to know, like, and trust you
As said above, people tend to trust the word of their peers over the promises of a company. That said, it is easier for people to buy from people they know, like, and trust. With influencer marketing, you can develop all three of these. Businesses and the people who work in them are building relationships with people—long before they even become customers. Chances are, most people do not exactly need what you have to offer now, but there is a likely chance that they will in the future.
With that in mind, be who they think of when that time comes.
6.) Use influencer marketing as a tool to learn more about your customer
Like every influencer, each organization has its own story to tell. When a business partners with an influencer, they get to see their company’s story in a brand new light through the influencer’s eyes.
As a brand, it is your responsibility to listen to what they say carefully. Their words will teach you a lot about what you need to know about your customers. Your influencer’s perspective, complemented by the reaction of the customers, can become an excellent feedback mechanism for the organization.
7.) Effortlessly reach your target audience and drive purchasing decisions
To illustrate the effectiveness of brand influencers in brand promotion and awareness, all they really need to do is mention your brand on social media, and you will notice a spike in sales. Of course, this is only possible if you are working with a worthwhile influencer who knows their audience.
Today, more and more consumers are looking to influencers for suggestions on what products or services they should purchase or avail of. Keep in mind that these people are already looking for you; all your brand influencer needs to do is point them in your direction. Also, it is worth noting that social media has become more prominent over the years. As a result, it has massive potential when it comes to reaching your target audience. If your brand is looking to increase sales, you can benefit a lot from influencer marketing as it will help you substantially grow your sales figures.
8.) Connect your brand to Millennial and Gen Z customers
Millennials and Gen Z individuals are big consumers of digital media—so much so that they are favoring and contributing to its popularity. If your company is looking to appeal to this demographic or generation, know that influencer marketing is not only recommended but paramount.
Attracting consumers from these demographics will bring tremendous value to your brand. Moreover, it provides you with invaluable access to one of the most profitable audience segments.
9.) Create brand ambassadors
One of the best things about influencer marketing is that it allows you to tap into the networks of the most connected people on social media. Utilize influencer marketing effectively by enabling them to tell your stories their way. As a result, these individuals become your brand’s very own ambassadors.
Just be sure to give them an arsenal of content to work with. Furnish them with unique photos, videos, and stories that can paint your brand story in a subtle way that also benefits the influencer themselves. In this way, both of you can benefit. You build authority while simultaneously improving the influencer’s stature in the social landscape.
10.) Leverage influencers in your niche
Effective influencer marketing does not have to mean employing famous celebrities or the most venerable personalities in the world. More often than not, just partnering with key leaders in your industry niche can already bring a sense of connection with your target audience. More importantly, these individuals can relate better to their audiences.
Influencers in your niche are easier to reach and can provide you with real value and content. You do not need to spend much for results and can see the improvement in brand credibility that you are seeking.