Influencer marketing company Gushcloud International has partnered automotive marketplace Carro to hold a livestream commerce session hosted by its influencers, Singaporean rapper, actor and radio personality Sheikh Haikel and actress Anna Belle Francis. Actress Elfaeza Ul Haq also joined the hosting team for the session. Held over Singles’ Day this year, the live event was hosted on Facebook Live, and saw the two companies successfully selling a Toyota Wish worth SG$61,000- it being the first car both companies have sold through a social media livestream event. Full story here.
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