Gushcloud Marketing Group (GMG), the marketing and advertising unit of Gushcloud International, has invested in and launched a new micro influencer network, called Ribbit. The new offering will run across Asia.
With this new unit, Gushcloud Marketing Group will provide clients and agency partners with stronger marketing solutions in the influencer marketing and performance marketing space. Micro influencer marketing is an emerging powerful strategy that marketers use to reach out to a niche audience. Micro influencers create authentic content leading to genuine engagement and conversations with their audiences.
According to a press statement from Gushcloud, Ribbit carefully selects micro influencers to join the network, with a deep background check on their content, engagement, and audience data.
“There is a spectrum of influencers from top influencers to micro influencers. While Gushcloud has been a leader in engaging top digital influencers for branded campaigns and activations across Asia, we want to now provide a deeper service to our clients to allow clients to engage micro influencers for their activations and performance-driven marketing strategies,” Cha Seungyee, head of Ribbit mentioned.
Ribbit currently has signed on more than 1,500 micro influencers within her network and caters to key verticals such as beauty, parenting, fashion, lifestyle, travel, food, music, sports, fitness, and gaming. The micro influencer network unit will be set up in all the markets that GMG has a presence in; starting with Indonesia, Malaysia, the Philippines, and Vietnam, then targeting Singapore, Thailand, and Myanmar, and finally, entering the North Asian region namely Korea, Japan, and China.
“At Gushcloud Marketing Group, our mission is to connect brands and influencers globally to deliver greater value to the brands via creativity and collaboration. By deeply investing in Ribbit, we believe that this added service would allow brands to work alongside micro influencers to augment engagement and interaction with their brands. We also believe that this tool would allow us to provide deeper data and performance-driven marketing tactics to a larger range of clients,” Oddie Randa, chief operations officer of GMG added.