From L-R: Gushcloud exclusive talents: Lily May Mac, Shannon JJ Williams, Sapphiroula Condoleon
Brisbane-based Gushcloud Australia, a subsidiary of Gushcloud International and formerly MODA Creative, has now gained a foothold in the land down under with its strong digital talent management and representation in the travel, fashion and lifestyle verticals.
Led by Country Director Zubie Brown, Gushcloud Australia has seen growth opportunities and continued network expansion since its soft launch last February 2020. Boasting of prominent Australian digital talents such as Lily May Mac, Shiralee Coleman, Sapphiroula Condoleon and renowned hair god himself, Shannon JJ Williams, Gushcloud Australia’s roster now has combined followers of over 6.5 million. One of the key services of Gushcloud Australia is also channel management of which popular channels, The Condos and The Nadolos are long-time accounts.
Brown, with over seven years of experience in talent management and digital marketing, shares her perspective on Gushcloud’s strategic positioning particularly in Australia, “With the ever-changing digital landscape, I’m confident that Gushcloud International’s forward-looking, bold moves of investing in technology, entering the booming live commerce space, coming up with more fashion & lifestyle brands courtesy of affiliate Summer International, and pushing for more original content creation will all help propel Gushcloud Australia to be in the forefront of major online market opportunities in the next five years and beyond.”
Brown was also able to diversify revenue streams for Gushcloud by including some creative approaches to promoting its rising talents. Take for example one of its exclusive artists, Shannon JJ Williams who is the go-to hair stylist for many Australian celebrities. Beyond just representing and managing his deals, Gushcloud has worked with Shannon to develop his in-salon Masterclasses.
From its transition from MODA Creative, Gushcloud Australia was able to grow and retain the trust of well-loved globally-renowned brands including Louis Vuitton, Fashion Nova, Charles & Keith, Caudalie, Hello Fresh and Esmi Skin.
“As we expanded our portfolio of family, beauty and wellness influencers, Gushcloud Australia has proven instrumental in strengthening our fashion, travel and lifestyle roster. Also as we double down on our efforts towards bridging East-West cultures, Australia - along with the other 10 countries we are in - will definitely be a key market for all our Asia-Pacific deals and expansion plans,” shares Gushcloud International Group CEO, Althea Lim.