BRANDS
Grab Live - Chinese New Year 2024
To usher in the Chinese New Year, Grab and Gushcloud Indonesia hosted a six-hour live selling marathon on TikTok featuring a live selling host and key opinion leader as guest star.
The online event focused on reading of Chinese zodiac signs (Shio) and sharing of shopping preparations for the new year. The host and KOL provided tips and recommendations for purchasing products through GrabMart, with special promotions and a giveaway session throughout the day.
It reached up to 527,000 total views and 495,000 total reach, with a 50% engagement rate.
#ExperienceLimitlessWithSimInvest
SimInvest, the stock and mutual fund investment platform of Indonesian financial conglomerate Sinarmas Sekuritas, partnered with world movie star Jackie Chan and music star V of BTS as the SimInvest international brand ambassador duo.
The announcement coincided with the release of a SimInvest commercial video featuring the two international stars, which was exclusively shown on the Plaza Indonesia videotron in downtown Jakarta. It can be viewed on the @siminvest_id YouTube page.
In the video, V and Jackie Chan convey the message that friendship is not limited by generation, distance, ethnicity, food, sport, or hobby. This video also symbolizes SimInvest's commitment to always be a friend to all its users in providing a limitless investing experience
Xiaomi Smart Band 8 Launch
Gushcloud Malaysia (GC MY) launched a campaign centered on generating audience excitement for the new Xiaomi Smart Band 8, while also highlighting its diverse features.
Key Opinion Leaders (KOLs) were selected as the primary catalysts for this effort. They are Joe Chang, Catherine KaiXin, Oskar Lee, Ashley Lim, Bob Low, Shelen Wong, Yuth Gan, Allyna Wong, and Xiao Jian.
GC MY successfully identified suitable talents to endorse the product and offered support throughout the production process to ensure top-notch content and output. It arranged a spin cycle class for the chosen talents, allowing them to experience the product firsthand and film their content in real-time.
Tinder x Mega YouTubers in Thailand
Gushcloud Thailand (GC TH) helped dating app Tinder to tap YouTubers who have unique styles and vibes. The primary goals were to maintain Tinder's status as the world's most popular dating app and grow Tinder Thailand downloads among Gen Z users.
With this, GC TH identified 10 mega YouTubers who represent various humor genres: from the antics of young and affluent boy gang squads to the close-knit girlfriend groups. They also added comedy kings, captivating idol couples, and funny savage personalities. It was like assembling a dream team of entertainment, ensuring every flavor of humor was served up to delight and engage the audience. Tinder empowered talents to showcase their expertise through diverse storytelling formats, challenges, and vlogs.
Tinder and GC TH executed FOMO (fear of missing out) marketing, applied captivating YouTube titles, and utilized YouTube Ads for increased conversion rates. One YouTuber achieved over 5M organic views, while others attained over 1M each within a week, totaling 18.5M views, including boosted content. Tinder's download spike exceeded 40%, with a notable increase in new registrations exceeding 20% driven by MyMateNate's video. Total impressions reached 96.4M, while total engagement peaked at 299.9K.
The ten mega YouTubers are: Ohana, CHAISORO, SpriteDer SPD, Nickynachat, CreamLike, Epic Time, OAUJUN HI-END, Jackpapho, My Mate Nate, and Ajumma Nammy.
