Gushcloud eyes podcast ad dollars with 'The Backstage Bunch'
Digital talent and marketing agency Gushcloud has launched a new content channel on YouTube titled The Backstage Bunch. The YouTube channel focuses on building up the next generation of talk show and podcast show hosts, and will be dedicated to producing shows that are contain “raw and honest” opinions of the world today. Although one of the key focuses of The Backstage Bunch is to develop the podcast industry in Singapore, the channel is launched on YouTube because the selected influencers are more well-known in the YouTube community. It is also because YouTube is still the platform of choice for Singaporeans to consume mid-form content within the 12 minutes range. Read full story here.